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Explain this story: From Amsterdam 1928 to LA28: Coca-Cola’s journey through Olympic history
Coca-Cola is set to celebrate 100 years of partnership with the Olympic Games at LA28, a collaboration that began in Amsterdam 1928. The company will once again present the Olympic Torch Relay, which will kick off in Atlanta, Coca-Cola's hometown, before traveling through all 50 states. This long-standing partnership, renewed through 2032, highlights shared values and Coca-Cola's use of the Olympics as a platform for global brand acceleration.
Otherwww.olympics.comSector and industry: Consumer StaplesBeverages — Non-AlcoholicTell me moreShow less
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Coca-Cola is set to celebrate 100 years of partnership with the Olympic Games at LA28, a collaboration that began in Amsterdam 1928. The company will once again present the Olympic Torch Relay, which will kick off in Atlanta, Coca-Cola's hometown, before traveling through all 50 states. This long-standing partnership, renewed through 2032, highlights shared values and Coca-Cola's use of the Olympics as a platform for global brand acceleration.
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Published Sep 29, 2026, 16:00 ET · on this site +1h 17m