Company news
Explain this story: Chipotle Creates Original Track Played Entirely on Vegetables
Chipotle Mexican Grill has released an original song titled "From Ground to Sound," which was recorded at Abbey Road Studios using instruments made entirely from fresh vegetables found in their restaurants. This unique composition, created in collaboration with the London Vegetable Orchestra, aims to highlight Chipotle's commitment to real ingredients and will be used as a signature sound in their future campaigns. The project involved extensive experimentation to transform vegetables into playable instruments, emphasizing the brand's core principle of using fresh, natural components.
OtherQSR MagazineSector and industry: Market-wideTell me moreShow less
We have not explained this story yet. The original headline, summary and link are below.
Chipotle Mexican Grill has released an original song titled "From Ground to Sound," which was recorded at Abbey Road Studios using instruments made entirely from fresh vegetables found in their restaurants. This unique composition, created in collaboration with the London Vegetable Orchestra, aims to highlight Chipotle's commitment to real ingredients and will be used as a signature sound in their future campaigns. The project involved extensive experimentation to transform vegetables into playable instruments, emphasizing the brand's core principle of using fresh, natural components.
Published Oct 5, 2026, 19:25 ET · on this site +1h 45m