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Explain this story: Apple’s expensive new iPhones could be a double-edged sword for the company
Bernstein analysts suggest that Apple's new, more expensive iPhones, including the first foldable smartphone, could be a double-edged sword despite their high price tags. The rising costs of smartphone components might negatively impact Apple's gross margins, a key profit metric. This could lead to a situation where even popular new products don't translate into expected profit gains due to elevated production expenses.
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Bernstein analysts suggest that Apple's new, more expensive iPhones, including the first foldable smartphone, could be a double-edged sword despite their high price tags. The rising costs of smartphone components might negatively impact Apple's gross margins, a key profit metric. This could lead to a situation where even popular new products don't translate into expected profit gains due to elevated production expenses.
Article tone: Negative This describes the words the journalist used. It is not a prediction, and not advice.
Published Sep 25, 2026, 11:50 ET · on this site +1d 14h