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Explain this story: How Netflix is using AI to personalize streaming
Netflix is extensively leveraging generative AI to enhance personalization, user interaction, and creative processes across its platform. The company is developing conversational AI interfaces for content discovery and using AI for targeted advertising and film production. While embracing AI for innovation, Netflix also navigates the sensitivities surrounding AI use in the creative industry, emphasizing its role as a tool to support filmmakers and personalize viewer experience.
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Netflix is extensively leveraging generative AI to enhance personalization, user interaction, and creative processes across its platform. The company is developing conversational AI interfaces for content discovery and using AI for targeted advertising and film production. While embracing AI for innovation, Netflix also navigates the sensitivities surrounding AI use in the creative industry, emphasizing its role as a tool to support filmmakers and personalize viewer experience.
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Published Sep 29, 2026, 05:00 ET · on this site +1h 43m